Day 1 - Running Lean

The first day is themed around Business Model Creation using entrepreneur to customer conversations to uncover what customers want. The day starts with a general overview of the methodology and then we get to work on defining your true product - your business model. By the end of the first day, you'll learn how to effectively capture, refine, and pitch your core business model to internal and external stakeholders.

9:00 - 10:00
Running Lean Overview
  • Understand why building new products is hard
  • Overview of the 3 meta-principles for Running Lean

10:00 - 10:30
Document Your Plan A using a Lean Canvas
  • Learn how to capture your business model on a single page
  • Understand the top 3 universal risks all products face

[Coffee Break]

11:00 - 12:30
Uncovering Problems Worth Solving
  • Advanced techniques for problem definition
  • Using Jobs-to-be-done to define your unique value proposition

[Catered Lunch]

13:30 - 15:00
Traction Modeling
  • Learn how to test whether a business model is worth pursuing
  • Learn how to define the single key metric that metrics in your business model - TRACTION

[Coffee Break]

15:30 - 17:00
Pitching The Business Model
  • How to effectively share a business model with team members, advisors, and investors.
  • How to pitch a business model for learning.

Day 2 - Scaling Lean

The second day is themed around Business Model Validation using entrepreneur to stakeholder conversations to define, measure, and communicate progress. Business Model Validation is much greater than Business Model Creation and this is where you'll learn actionable techniques for distilling and stress testing your business model down to testable assumptions or hypotheses.

By the end of the day, you'll learn how to define your success metrics and craft effective experiments that maximize for breakthrough learning.

9:00 - 10:00
The Art of The Scientist
  • The Entrepreneurial Method
  • You'll learn the #1 most important thing scientists do? Hint: It isn't running experiments. That's #2.

10:00 - 11:00
The Customer Factory Blueprint
  • Understand the key levers of traction
  • Model your traction levers for your business

[Coffee Break]

11:30 - 12:30
The LEAN Sprint
  • Learn how to craft effective experiments that maximize for speed, learning, and focus.
  • Track and communicate your progress using the Lean Stack innovation accounting tool.

[Catered Lunch]

13:30 - 15:00
Applied Systems Thinking
  • Introduction to constraints thinking
  • Learn how to prioritize and break constraints in your model

[Coffee Break]

15:30 - 17:00
Building Features People Want
  • How to practice LEAN beyond your Minimum Viable Product (release 1.0)?
  • How to build continuous feedback loops with customers.